Apex Recovery San Diego is a mental health and substance abuse treatment facility delivering personalized and professional care to those seeking rehab and addiction recovery services. Their premier treatment programs provide a welcoming environment to their patients, allowing them to receive quality care while learning strategies necessary for lasting sobriety.
Apex Recovery San Diego retained several BrandingCup services including a website redesign, ongoing SEO support, and a PPC campaign. They came to us with a simplistic website that communicated what they offered, but didn’t convey their organization’s mission in a meaningful way.
On a branding level, Stephanie, Founder & Web Director, alongside Matt, Digital Strategy Advisor, worked their magic to keep the brand’s vision intact and showcase Apex Recovery San Diego as a supportive community focused on helping people through recovery. Within the design, Keylin incorporated a bright and calming blue color scheme and organic shapes to not only bring a lighter touch to a serious topic, but also capture the feel of the San Diego area.
Part of building up the brand also required expanding and refining the website content. Several team members collaborated on this part of the project, Rebecca, Alejandro, and Ashley, to highlight Apex Recovery San Diego in a personable way rather than as a strictly clinical center.
To further enhance their marketing efforts, SEO and PPC initiatives were implemented to generate more overall leads, especially for their outpatient services. We continue to work with Apex Recovery San Diego to build up the brand and offer continual marketing support.
