Over Thirty Racing (OVR30) is a group built for competitive go-kart drivers. The idea began as a way to create a space for men who got into karting late in life, but still wanted to compete. Devon Nicholson, who is part of the organization, reached out to BrandingCup for a custom logo. The main goal was to design a logo that stood out, incorporated traditional racing icons, and conveyed a competitive edge.
The main designer on the project, Keylin Rosales used racing elements inspiration to create this final mood board.
