The Challenge: Why Most Small Business Websites Underperform?
Between dedicated platforms and AI assistants, anybody can build a website. But that isn’t the same as building an effective website. Optimizing for SEO, implementing cohesive messaging, designing a logical hierarchy—each of these components helps get your business in front of prospects and convert them to customers. When one part lags, the whole suffers; without thoughtful planning, your website could leave revenue on the table.
What You’ll Learn in Simple Sips™ The Course
Think of Simple Sips™ like a coffee chat: quick, clear, and easy to work into your routine. It puts our team’s collective experience in the field (decades of it, if you want a ballpark figure) at your disposal, giving you a primer on design, development, and other aspects of web marketing. Our end goal? Preparing your business for growth — and empowering you to ask the right questions as you expand your team.
What You’ll Walk Away With
In short, you’ll launch a working website built on real strategy, content, and brand assets — plus a better grasp of what your brand needs as you grow.
We made this Just for You…
First-time
website owners
Start with a site you built yourself, and know exactly what to invest in when the budget grows.
Solopreneurs
You wear every hat. Launch your site now, and know what to hand off to a marketing partner when you’re ready.
Artisans, Crafters, or Makers
You already know your craft. Now show it to people who aren’t standing in front of your booth.
Startups
Get clear on what your brand stands for first — then build a site that actually says it.
Pick a path to Get Started
One-time Fee. Access Forever. Give your brand the start it needs.
$299
Simple Sips
1-3 weeks, perfect for service-oriented businesses
- Brand values + visuals
- Design + content planning
- Website layout + navigation
$499
Simple Sips
+ E-commerce
2-4 weeks, perfect for digital merchants
- Everything from Simple Sips™
- Product naming + merchandising
- SEO basics + recommendations
Sweeten Your Sips
Optional add-ons for either path.
- 1-on-1 meetings with our digital marketing pros
- Brainstorming sessions with our creative team
- Site-building services in Squarespace or Wix
- Focused workshops for brand building
Frequently Asked Questions
How long will it take for me to make my website?
Our course was designed to have a website put together in less than 4 weeks. However, the hands-on activities in your digital workbook will determine how long you will take to complete the course.
What is your refunds and cancellation policy?
Due to the nature of the “bite-sized” lessons, you’ll have 7 business days to request a refund. Trust us, the lessons are short and sweet but very hands on.
What’s included in the price, and are there other costs?
Depending on the course you select, it is a flat, one-time fee. We’ve included a workbook, free additional resources, and the BrandingCup team will be available via chat inside the course, so when you are stuck, we are here to help!
There are a couple of costs outside the course itself. Every website needs a domain (your www) and a hosting plan, which usually comes with the platform you choose. Domains run about $15 a year, and hosting typically ranges from $15–30 a month. We’ll help you pick a platform that fits your budget and technology experience.
Do I need any design or tech experience?
Nope, we designed this course to allow users with different levels of technical experience put their website together. We even provide a guide to help you decide which platform may be best for you. However, we did not limit you. If you want to take a stab at designing, go for it. We encourage creativity here! Use the AI tools your platform offers if you like — you’ll be starting from real content and real brand assets, which is what actually makes them useful.
If you can write an email, choose photos, and drag a file into a folder, you’re ready for Simple Sips!
Do I need to use a specific website platform?
Nope, this course isn’t focused on how to use one specific website platform. We recommend tools we’ve found make the process easier, and we include a guide to help you decide what fits you best — but the choice is yours. Rather than teaching one platform’s buttons, we focus on everything that goes into your site: your strategy, content, and brand assets. You’ll finish the course with a published website, built on whichever platform you picked.
Should I take the course or hire someone to build my site?
It depends on where your business is right now. Simple Sips™ puts you in the driver’s seat — you build it, you own it, and you learn enough to keep it working as your business grows. That’s a good fit if you’re early, watching your budget, or you want to understand your own website before handing it to anyone. We’d recommend that last one regardless of what you decide here.
Hiring a designer or agency makes sense when you’d rather hand it off entirely, and there’s nothing wrong with that. What we’d say either way: knowing what goes into a good website makes you a better client. After Simple Sips™, you’ll know what to ask for, what a fair scope looks like, and how to tell whether the work you’re paying for is any good — whoever you end up working with.
Can I add extra support or one-on-one help?
Yes. Our add-ons — “Sweeten Your Sips” — let you layer extra support onto either course path.
Coaching and workshops
- 1-on-1 sessions with our digital marketing pros
- Brainstorming with the creative team
- Focused brand building workshops such as positioning, visual identity, and messaging
Done-for-you
- We build your site for you (Squarespace and Wix only)
Coaching add-ons start at $250. Site builds are quoted individually, since scope varies. You can add either when you sign up or any time after, once you know where you’d like a hand.
What’ll It Be?
Ready to build a site your business can grow with? Pick your path and get started today — one-time fee, access forever.
Start BrandingCup Simple Sips™